December 11, 2018 - 15:38

Have you ever heard of Crowdsourcing ?

In the context of Physalis Project, which aims at reducing the plastic weight in its packagings, the Gift Purchasing Team had the privilege to test a new working method introduced by the Purchasing & Quality Dpt, named Crowdsourcing.
What is Crowdsourcing?
The Crowdsourcing is a way to question instantaneously a larger ecosystem than the usual contacts – like suppliers, consultants or surveyed people/ respondents – in order to get more answers and/or more relevant proposals on a specific topic.
Crowdsourcing & Physalis
A briefing explaining our search of the “Polybag of the Future” was shared on a dedicated online platform by Collaboration Capital in 14 countries, among 350 various entities (like business incubator, start-ups & firms).
21 applications have been received after this 1st step, 6 of them were selected to present their alternative packaging solution to a wide audience including Operation Direction & Yves Rocher Gift Direction during a plenary session named “Pitch”, on July, 18th in Cap Rocher.


1st Crowdsourcing Event – with Groupe Rocher Operation & YR Gift Directions
And what’s next?
Not only did the applicants have the opportunity to present their solution & company during the pitch session, but new issues have been raised through this workshop and are currently studied by the Gift Purchasing Dpt, to make our usual packagings & subpackagings for gifts change. 
Other departments of Groupe Rocher have also already been identified to extend this dynamical, innovation-booster & disruptive experiment named Crowdsourcing.

Highlights of the Plant World


THE SEEDS OF BABASSU OF BRAZIL can be harvested throughout the year, under the trees, but the peak of the harvest takes place from February to April.